The world of online competitions
The world of online competition sites can be confusing and complicated. But the three founders, Dan, Jon and Steve were increasingly discovering the pitfalls of the industry for themselves in their own competition entering.
They entered into prize draws which had odds too good to believe, only to discover draws were postponed or withdrawn due to lack of sales, or competition prizes got swapped for a percentage of the ticket sales. And some sites suddenly offered discounted tickets to sell the remaining ones after most people had paid full price.
The website design and build challenge
The safety of entrants is vital. There are a great deal of compliance and legal requirements which the website needs to comply with, in addition to the necessary functionality to ensure a safe and great experience for users. This required close collaboration with TenSixtyClicks as well as detailed planning and construction by Growth by Design.
Full marketing programme
Now that the website has been launched, the full marketing programme kicks into gear.
Search engine optimisation (SEO) was baked into the design and build of the site from the outset, but ongoing work to ensure continual maintenance and improvements in search results rankings will be key. The content marketing strategy will support this, covering social media, email and on-site content.
As a new entrant to the marketplace of online competitions, TenSixtyClicks’ visibility and findability online will be critical to its success. This is where most marketing strategies might end, but we’ve gone further to ensure that once new entrants register, they receive a great on-site experience and are continually and appropriately engaged with through social and email, along with a YouTube channel coming soon!
We’ve already been able to get our teeth into the marketing with the release of the first competition, a chance to win a 1-week stay at a luxury villa in Turkey. This is a free competition and is available to the first 1066 people to register on the website.
And with great competitions coming up to win the likes of a family camping bundle, Bose Headphones, a stand up paddle board, golf equipment and more, we are really looking forward to the marketing promotions getting fully underway.