As human beings, our brains are wired to process visuals much quicker than we can process text. About 90% of all information transmitted to your brain is visual, and it is highly skilled at rapidly deciding on value.
When it comes to information retention, video is much stronger than text or audio alone.
In fact, studies have shown that viewers are able to remember 95% of a video message as opposed to just 10% from reading text. Hubspot also stated that 80% of customers are able to recall a video they viewed in the past month.
This is because video engages more of our target audiences’ senses (sight and hearing) and also is better at generating emotion in the audience (which is a substantial influencer of memory).
All of this adds up to a powerful means of getting your messages across and a great way of ensuring they are remembered. Both of these elements are important to business marketing success!