Lots of businesses use branded folders to deliver important documents to prospects, clients and delegates.
These versatile tools can do a great job in communicating your professional approach and attention to detail, and can help your proposals, information packs, and other materials receive the attention they deserve.
But, as with all things in marketing, there are presentation folders, and there are presentation folders!
To a degree, this depends on the purpose you have in mind and the setting you want to use this really effective marketing asset in. There are however, some common elements:
Above these, there is the use of space, flow of the information, and the separation and sequencing of key themes throughout the document. There are of course, the normal considerations of pocket space for the materials to be packaged inside and more.