Marketing Support Programmes to drive your business success
And in the same way as finance benefits from expertise, operations benefits from expertise, and HR benefits from expertise… marketing also benefits from expertise.
That’s why, at Growth by Design we have invested a HUGE amount of time, resource and expertise into our business marketing support programmes.
Why use a marketing agency?
An initial onboarding meeting to get to know your business well. This means we can learn about your purpose, values, services, products, team, uniqueness, and value propositions. During this session, you’ll also work with our team to refine your target markets. We also review your current and past marketing successes and failures, competitors and more. This is the starting point for all our marketing support programmes, as we believe that if we are to represent you how you wish to be represented, then we need to invest time in getting to know you well first. The outcome of this session is a clear marketing strategy plan for the next 3 or 12 months (depending on situation).
Quarterly marketing activity planning. Every 13 weeks, you’ll have a 1:2:1 meeting with your dedicated marketing account handler. This session is to review the performance over the last quarter, and to define the strategy and action timeline for the coming 3 months. A written marketing activity plan is created and shared with you.
End of month progress reports, together with documented KPIs (key performance indicators). You also get written, bespoke recommendations from your account handler with suggestions on where extra progress can be made, and opportunities they have identified.
Monthly account handler calls. After you have been sent, and had a chance to review the end of month report, you’ll have a monthly telephone or video conference call with your account handler. Here you get the chance to discuss the key aspects from the report, talk through their and your ideas for next steps, and confirm the briefings for any tasks to be completed in the coming weeks.
Aligned to this support framework, you can choose a suitable activity support level. This can be matched to different budgets, and they are based on a ‘credit system’. The credit system allows you to choose from a wide variety of different marketing services when you want to change direction or do something different (e.g. swap a blog for a flyer design). This is very different to the common ‘static package’ approach of other marketing agencies. The key difference being the level of flexibility and choice of tactics for you to access – there are more than 240 tactics available through our unique ‘Playbook’.
Every business is unique, and every marketing plan is bespoke to the company it relates to.
That’s a challenge because it requires a radical approach to handle at scale, and that’s why many agencies simply use a ‘colour by numbers static package’ approach.
They’ll offer ‘1 blog, 15 social posts and an email’ type packages. It’s too generic, and that isn’t a great way of delivering a service that requires a pretty bespoke approach to work well.
The marketing support programmes at Growth by Design include a number of stages that allow for every individual client company to enjoy a real flexibility in their marketing strategy, whilst also benefiting from some consistent aspects of expert guidance and support level.
There are ‘single focus marketing support programmes’ for those of you who just need one element of their marketing activity looked after (e.g. PPC adverts or email marketing), and there are A-Z programmes for those that want to use a fuller range of digital marketing support as well as traditional marketing services.
Firstly, we have a full team.
There are 9 staff at Growth by Design, and between them we have skills in:
Marketing planning and business strategy
Website design and SEO
PPC marketing (Google Ads, Facebook Ads and more)
Digital marketing including social media management
Content marketing (blog writing, social posts, Linkedin articles, newsletters etc)
Direct marketing (direct mail, email marketing)
Video production and marketing
…and much more