Most builders are busy people… you probably are too, so let’s get to the point. Running a construction company is a hands-on job whether you are a small company or managing a larger team. So, it’s just as well that you get all your business through word-of-mouth, right?
So Why Do I Need to Think About Marketing?
The point is, if you gain all your business in a purely reactive manner, whilst this proves your quality of work must be great, you are missing out on the opportunity to select the most profitable, desirable jobs. Ask yourself:
- Are there great potential customers seeking home builders, who don’t know about you or know your existing customers?
- Could you get MORE referrals or introductions for the type of jobs you really want if you were to keep in contact with past clients and help manage connections?
Online Presence & Review Power
Even for small companies these days, a simple, professional website can be a major asset. With the right Search Engine Optimisation, it opens up your business up to being found by a much bigger audience. And it’s a chance to show status and reputation for those checking you out! With a bit of networking or building links with local groups and other sites, the audience gets wider still!
And you need to make sure you are making the most of those great jobs you are doing. Showing case studies and actively seeking reviews and testimonials can be an immensely powerful marketing tool when done well.
Keep it Social
When someone asks for a recommendation for a builder, especially in our world of social media, they usually ask many people. This means you are up against the best in the marketplace, but it also means that with some marketing savvy and a pro-active online approach, you have the opportunity to shine.
Social media doesn’t have to be daunting, and you certainly don’t need to be on every platform. But with some focus, you can target your ideal customer groups and talk with them directly.
Making the most of existing customers
How long does a customer remember you for? For as long as you stay important to them! Marketing isn’t just about the first-time sale. Maintaining regular contact with your past clients mean they become tomorrow’s prospects too. It also means you’ll be front of mind, when someone asks them for a recommendation. Email marketing and social media can be great tools here, and a chance to show and reiterate your authority and knowledge.
I hope you’ve found this blog interesting, and that it has given you some enthusiasm for the marketing potential available to your business. If so, do get in touch! I’ll be happy to help you discover opportunities for your business to win. You can reach me at firstname.lastname@example.org or by phone at 01444 810531.