5 Tips for Starting a Youtube Channel
How to Start a YouTube Channel
1. Find a gap in the market
This should be relevant to your business and something that people want to find. It helps if there aren’t many others out there making the same type of video.
For example, one of the YouTube channels I manage is Simply Redhead, a beauty channel which covers makeup tips specifically catered towards redheads. As a redhead, it can often be difficult to find the right makeup products that work for our complexions, and products that work for other people will often be useless for redheads.
There aren’t many other beauty channels making videos specifically for redheads, so it turns out that there is a gap in the market for this kind of video. It is a video type many consumers want and not many channels are providing.
2. Tailor your titles and tags towards that market
YouTube uses an algorithm to crawl your video and put it at the top of people’s search boxes.
There are a number of different boxes your video can tick to score highly with the algorithm, including titles and tags. Ensuring your video ticks as many boxes as possible will achieve a high level of search engine optimisation (SEO).
The tags on a YouTube video are a number of key phrases that users are likely to type into the search field when looking for a video similar to yours.
For example, a key search term for the Simply Redhead channel is ‘makeup for redheads’. When using this phrase both in the ‘tags’ section of the video and the video title, the video hits significantly increase.
The best advice here is to predict what phrase a viewer will be typing into the YouTube search box before they find your video, and putting this phrase in the title of as many videos as possible.
You will notice on the Simply Redhead channel that nearly all the videos have ’makeup for redheads’ at the beginning of the title, making it clear and obvious (for both the algorithm and the user) that this video will provide you with exactly what you were searching for.
3. Use description boxes
The YouTube algorithm also picks up on how detailed your description box is, so filling it in as thoroughly as possible with SEO rich content is important.
This means detailing any words that might be relevant to your video, whilst at the same time being helpful for the user as much as possible so the description box is not purely for SEO benefit.
For example, on Simply Redhead, a helpful way of adding information for both the user and SEO purposes is to list in detail all the makeup products used within the videos, because it is likely the product names will be typed into search boxes.
4. Keep videos as short as possible
Depending on the content of the video, it may or may not be appropriate to keep your videos to under 5 minutes, but this is the ideal time frame.
People tend to lose interest if they are required to listen or watch for longer, especially if they are new to your channel, so the best way to gain new subscribers is by having a lot of short length videos.
5. Make your videos as aesthetically pleasing as possible
You may not be a whiz with photoshop or editing software, but making your videos look as professional as possible will have a significant impact on helping your channel stand out from the crowd.
If you do not have access to any kind of video editing software, try adding music (although you must use copyright free songs or YouTube will disable the video) or short, eye-catching intro titles.
These days, YouTube videos are so high quality that people expect it as standard. If your channel does not come up to these standards, it’s unlikely to be able to get many hits.