How HTTPS works and why you need it
The world of web can be pretty confusing especially with all the Acronyms webmasters throw about. On top of all that Google is rolling out an algorithm meaning that non-HTTPS sites will be labelled as “not secure” by Google. Do you know what HTTPS is? If not, don’t worry you are not alone. I am going to break down how HTTPS works in its simplest terms, how to see if you already have it and what this massive change will mean for your business.
How https works:
HTTPS in its simplest terms is a certificate that proves that your site is secure meaning that all exchanges of information between the browser and the site are encrypted. This protects the data of all the people that are using your website. A security certificate is particularly important if people can purchase items directly through your website and is vital for making sure that their bank details are kept secure!
If you don’t have HTTPS then you more than likely have HTTP instead. Hackers have found ways to snoop on regular HTTP connections and collect passwords, details and private messages.
How can I tell if my site is secure?
It is really easy to see if your site is secure, all you need to do is click on your URL (web address in the search bar) and you will see HTTPS at the start if your site is secure as seen here ->
If you see HTTP or just WWW then your site is lacking the security certificate and leaves your site users data open to potential hackers.
What happens if my site doesn’t have a security certificate?
If your site doesn’t have HTTPS then Google will start displaying this page to people visiting your site (this screen may seem familiar) ->
If this message flags up on your potential customer’s screen then there is a good chance they are going to run to the hills and look elsewhere for your services meaning you will lose out on gaining them as a potential prospect before they have even seen your website. There are a lot of factors that reduce conversion on a website and not all are completely controllable so it is vital that you rule out as many of the controllable variables as possible
How do I avoid getting this error and how do I get my certificate?
You can buy a certificate yourself but if you don’t already have one I would recommend getting your webmaster to do this for you. This will save any extra confusion and will also make sure that it is applied correctly without breaking your site completely!
The certificate you will need is called an SSL certificate, once you have this in place your site will now be HTTPS and displaying beautifully on user’s screens with no scary warnings!
Need a security certificate for your website?
Let’s get you secure! Drop us an email or give us a call on
What does HTTPS actually translate to (the techy translation)?
I have intentionally saved this one for last as it doesn’t really get any clearer or less overwhelming in its true form but in case you would like to know, here it is:
HTTPS – stands for Hypertext Transfer Protocol Secure.
The techy translation for this is – The protocol over which data is sent between your browser and a website that you are viewing. The S represents that the connection is secure.
Still confused over How HTTPS works? Drop me a comment below I am more than happy to answer any question you may have!