At the end of November, Facebook released a 99-second video explaining how their search results work.
This was created as part of Facebook’s new initiative to be more transparent about their platform and company. Is anybody else having Cambridge Analytica flashbacks?
We’ve watched the video, which was packed with lots of information and have broken down what’s most important below:
How Facebook Search Works
Similarly to how Facebook chooses what to show on your News Feed, their search results are influenced mainly by people’s activity on the platform.
It’s important to also realise that what the searcher does outside of Facebook has no impact.
Business owners, take note of that!
What this means is that when somebody searches on Facebook, the results are based upon their own activity on Facebook as well as the activity of the overall community.
The types of activity that influences the search results include:
- What your friends share with you.
- Pages you follow.
- Groups you’ve joined.
- Events you’ve attended or interacted with.
- Things you’ve interacted with in your News Feed.
- Information you’ve added to your profile.
- Places where you’ve been tagged.
- Previous searches you’ve done.
Additional search ranking factors on Facebook include how often people click on a search result and the recency of the post or event you’re potentially looking for.
The date your page was created doesn’t get considered, but the number of Likes your page has and how recently you posted does contribute to a higher ranking overall.
Now that you know how Facebook search results work, we wish you like in your social media endeavours. We’ll update you soon with a Facebook SEO blog. Be sure to keep checking our website!