It’s easy to sit and explain all the things you could be doing and all the results you could be getting. But with great marketing, the results do the talking. In this series, we are going to share some case studies that demonstrate the tangible results that can be achieved with the right strategies and implementation.
Using Social Media to get Results for a Jeweller’s Marketing
The client had recently set up a new online shop for their jewellery business. They now needed to drive traffic towards the new site and increase online visibility.
They also wanted to drive up followers and engagement on their Facebook page and increase visibility within online groups for the local area.
What we did
We implemented a strategy creating helpful, meaningful content on their website that would advise customers of the best jewellery to buy for their intended purpose, with key search terms that were popular with target audiences looking for engagement rings, wedding jewellery, or popular jewellery trends.
We also promoted the online shop through social media campaigns, encouraging users to search for the products on the website.
Social media growth
To grow the Facebook platform, we implemented a competition strategy to drive engagement up on the social media site and encourage reviews and referrals.
We also interacted within local online groups to increase the visibility and drive traffic towards the client’s social media pages.
Whilst this was happening, the client was also posting unique content from their own perspective to supplement the regular posts, which they were able to show a more personal side to the business. We encouraged the client to stream live videos and interact with trending topics. One example of this was a charity donation drive over the Christmas period.
Therefore users were being encouraged to engage with the Facebook page, which in turn encouraged the algorithm to favour the page and increase its visibility, and when users did interact they were also seeing personal content from the business owner himself.
Over a 12 month period, Facebook page likes increased from 195 – 1,075 (+451%) whilst engaged users increased from 3,920 – 15.1k (+285%). Total reach increased from 16,426 – 205.8k (+1,152%).
There was also a total of 27 new positive reviews on social media and Google from the competition strategy.
Overall, this also meant that visibility for the website increased significantly as users were being driven over to it. In the 6 month period from the site going live, it received 1,426 new users. These users were on average coming back to visit the site more than once and were browsing through between 3 – 4 pages when they landed on the site.
If you are a business owner and would like your marketing to be achieving more, then get in contact for a chat.