Marketing is a tough cookie. Our aim at Growth by Design is to provide you support if you don’t have the time or confidence to juggle a website, blog, mailing list and multiple social media accounts alongside your business management. But if you are looking to have a crack at it yourself, we wanted to share 5 useful tools that are FREE to use, make the job a lot easier, and we hope will produce better results for you.
FREE Marketing Tools
To be honest with you, everybody should get Grammarly. It’s just plain useful. Grammarly is a spelling-and-grammar-checker that goes further than your standard computer or phone one. For example, it can be used with Canva when you’re creating images for your social media posts.
Good spelling and grammar are necessary for portraying your company in a professional manner. It’s one of the bare necessities. It’s one of the best free marketing tools out there to create a positive first impression.
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We offer marketing reviews (worth £250) to 5 companies free-of-charge each month. This includes an overview of the main marketing areas of your business and a 1-2-1 consultation.
Video marketing is becoming more and more important every year. It’s a fun way to show your audience how personable you are. Creating videos can be very time-consuming, though. Plus, editing videos requires dedication to the time it takes to learn. Enter Stage Left: Lumen5! This social media-influenced tool uses a freemium model to attract users, but the version has plenty to offer.
What makes Lumen5 so easy is their drag-and-drop system, which is high intuitive. They also have a wide selection of music and has been used by some amazing companies, including Forbes, LinkedIn, Dell and more!
3. Clarity Jargon Buster
Writing a blog for your website is great for SEO. Providing value to your prospects through education is great for sales, but it can be hard to get that balance between simple language and technical-knowhow. Clarity Jargon Buster helps you get it right. Google favours websites that feature well-written copy, so as far as free marketing tools go, this is the best!
It’s important to note that Clarity Jargon Buster only allows you to import a maximum of 800 words when you use it. Thing is, you can just insert 800 words, adjust it to achieve the ‘Clear’ score, then delete it and insert the next 800 words.
Social media posts can achieve up to 150% more engagement when an image is used, but learning how to use Photoshop is time-consuming. Canva is easy to use and has a library of templates available for design inspiration, as well as the correct dimensions for individual social media channels. It’s one of the most versatile free marketing tools out there, as it can be used for web design or social media. In fact, the images used in this blog post were created using Canva!
If you need images for free, head over to PixaBay!
Using hashtags in places like Twitter and Instagram can increase your reach. But if you’re using hashtags that nobody is searching for, it won’t help. Worse yet, if you use the wrong hashtag you could actually damage the reputation of your business! Hashtagify shows you how popular your hashtags are, with very simple-to-understand metrics, such as a ‘Popularity’ rating. If you want to get deeper into it, Hashtagify offers a full analysis of the hashtags you enter, for a fee.
Give it a try next time you post to Twitter. We don’t recommend any more than 2 hashtags per Tweet, so choose wisely!
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We understand that all the marketing tasks involved with a business take a long time. But hopefully, these 5 tools can help to speed it up for you and even improve your results! Obviously, most of the tools above do have an option to pay a small fee for extra features, but if you’re a small business you won’t necessarily need them.
However, if you are finding all this marketing and creation a bit overwhelming, you can always give us a call to let us know. We’d be more than happy to help!