By now, if you know anything about building a website and gaining traffic, there is no doubt you’ve heard of backlinking. You want to get your website linked on other high-quality sites so that people come to your page to see your products and services.
In the past, it was common to start linking away with no real method in mind. There were SEO practices and keyword usage that would help boost you in search engines, even when none of it made sense. Now, there are new algorithms in place. If you are backlinked out to a lot of low-quality websites, then you are going to get punished and pushed down with no hope of return.
It’s vital if you are trying to build your business and your website to understand how to get good quality backlinks. It might take a little bit longer to do, but you can be sure your page will be ranked appropriately without having to worry about the possibilities of it falling into the black hole of no return.
Start Engaging with People
If you have an online presence, you want to build relationships with other people that are also online. More importantly, people that have a noticeable existence with a lot of followers. Start with a social media page and figure out who your audience might be. The more people you talk to, the bigger the opportunity for doing things like guest blogging. The same goes for sending out regular emails.
Make sure that you remain open and honest with the people you are corresponding with. It’s going to take a while, but with enough dedication to staying in contact with people, you will build your following. The more people that are following you, the more chances you’re going to have to get your backlink out there.
Become a Valuable Resource
Ethically building quality backlinks isn’t ever going to be quick and easy. One of the more difficult, yet extremely useful ways of doing so is by completing a study that is all your own. If you do something that nobody else has done before, it’s going to increase the number of backlinks you have.
There are always writers out there looking for new information online. You should do a study on something that people are going to be interested in. If you want to gather some details without having to do a ton of extra work, you can do a survey through Google. When you collect data on something of interest to people, they are going to backlink to the study that you’ve published.
Readers Love Infographics
In today’s high-speed world, people love looking at infographics. You can create them for free using different online resources, or for a small fee, you can have someone else do them for you. When you put it on your site, your traffic is going to enjoy that they can quickly scan all the essential details of whatever you are trying to convey.
More important than that, when content writers are looking for information on what you’ve created, they are going to want to copy your infographic and use it on their page. The bonus with that is if they are following the rules, they should be automatically linking back to your page if they do use it. That’s more backlinks for you.
Backlink Other Sites
You might think that it’s a bit silly to backlink to another site because that’s helping them and not you. The truth is though, you can backlink to them, and then send them an email to let them know that you did. People love to hear that their content is being shared. While it’s not a guarantee, you can hope that by building that relationship, they will think about backlinking to your page in the future.
The more active and present you are on social media sites, the more frequently you are going to be put in the search engine rankings. You don’t have to be a part of every social media site necessarily, but you should consider joining and staying current on at least a few of these:
Make Some Tasteful Comments and Reviews
Again, you may not want to go and help the other guy by praising their work or leaving a great review. That’s especially true if that’s the competition. However, if done correctly, it gives you the chances to put your backlink in. Some comment boxes even have a special place for backlinking.
Remember that you are going to want to remain positive and professional when you are doing this. The person you are commenting to isn’t the only one that’s going to be reading what you’ve had to say. You want to be sure that you put your best foot, and face, forward to any potential customers.