- Websites need to be found to have value! Most ‘do it yourself’ websites are poorly optimised unless additional services are bought. If your site is not competitive in search results you aren’t going to get as many leads as you should and that costs you more money through reduced sales opportunity.
- Most people who create their own websites do so from the viewpoint of their company. Good marketers are able to reframe the messages to be from the customer perspective. This is very important in gaining sales as people like to buy from companies who show that they understand their buying decisions.
- To progress a potential client to a sale, websites need to generate momentum. There is actually a real skill to developing the client sense of value recognition and urgency to buy, and good websites are structured to allow easy navigation and the ‘buying mind-set’ to be advanced strategically.
- What is the cost of inefficiency in your website really? Well, let’s be generous and assume that a ‘do it yourself website’ could be 80% as effective as a bespoke built version. What would a 20% loss of sales actually cost you each year, particularly when you include the compounding value of repeat business and referrals from the 20% customers
- It would be risky to have a go a
‘do it yourself electricals’ without some form of expert guidance. The risk of a ‘shockingly bad result’ is equally present without good marketing support. Poor optimisation, navigation, graphics or copy can all burn prospects!
- Websites need to be used in concert with other marketing activities to be at their most powerful. ‘Do it yourself’ websites tend to offer a standalone marketing solution. A good marketing company co-ordinates your online and offline marketing, social media messaging, and branding. Think of it like having a lined up tug of war team rather than lots of individuals pulling in slightly different directions!
- Do it yourself websites are nearly always focused on as a cheap front end model. The problem is that it is like buying a house made from cardboard; basically functional, but not able to offer what you really want!