Marketing Your Small to Medium Business throughout Covid-19
For businesses, this means scenario planning should now be top of the agenda, creating a dynamic strategy to survive and thrive.
The Coronavirus is a human tragedy. It will no doubt be causing pain and worry for millions of people, for their friends and for their families.
It will also be causing distress and concern for small to medium business owners, with the thought of;
‘What exactly does the future hold’?
‘How can my company survive’?
‘Am I going to lose everything I have worked so hard for’?
In such dramatic times it is often easy to panic as a business but try not to.
You need to be thinking about a reactive, fluid marketing plan.
One of the differences between now and the 2008 crash is that that the government and Bank of England now provides support for small to medium businesses.
With places of entertainment shutting down and people stuck at home, it is realistic to consider the extra time people will have to be browsing online. People will be making plans for what they can do when this storm lifts. So, how are you planning to capitalise on this?
Being creative and changing the way in which you market your company could substantially affect how your business comes through these circumstances.
Being ready to keep to your core business values but diversify is crucial. We can help by looking at your company and putting you on a clear path that is fluid, working with you to assist in keeping your business operational.
We want to help the small to medium businesses of the UK – after all we are one ourselves, with Directors and staff who weathered the 2008 crash and came through the other side.
The result was that we became stronger, learned from the experience, and now want to share our own survival techniques with you.
We would like to offer a ‘no strings’ free 30-minute call to help lessen your fears and see how we can help you.
Wishing everyone health and safety… and for goodness sake… stop with the toilet rolls!
The Growth By Design Marketing Team.
Henry, Tim, Louise, Paul, Piers, Carla, Tom and Dario.