Having your personalised business cards newly designed and printed is exciting. A business card is a reflection of you, your services, and will often act as the seed that grows into a working business relationship. For this reason, it’s essential that it’s done right.
All too often you will be handed a smart looking card which contains some basic contact details, a nice font and a logo. It’s a good start, but what separates that business card from the other 10 sitting on your desk right now?
A well-designed business card will act as a sales tool even when you’re not there.
We’ve detailed 3 key elements to consider when having new business cards designed (along with some of our own examples), and why they can be so important to your sales process.
More than just your name and number
A business card will commonly contain 3 or 4 lines of information, as well as your business’ logo.
- Your name and role
- Your business’ name
- Your phone number
- Your email address
This is not making the most of your business card. When the space is used cleverly, you can include a whole host of additional information without the overall design looking cluttered. We’d suggest including the information above, but also include additional things like:
- Bullet pointed services
- Social media handles – especially LinkedIn!
- Web address
- Business address
- Imagery where possible
Not all of this will be necessary for every company, but you want to give your prospect the best chance of finding you later down the line. One of the best ways of utilising the space is to not dedicate a whole side of the business card to just the logo. Make the logo the main feature, but perhaps include 3 bullet points of service and your social media icons / handle below too.
Stand out from the stack
After networking, events and meetings, you’re bound to have a pile of business cards from similar companies. How many of these will you look at again unprompted? This should be your mindset when creating your own – ‘what is it about my business card that sets me aside from the rest?’.
For example, our directors and colleagues at Growth by Design have a unique business card design. Rather than laying flat with regular card dimensions, ours stand up! By folding the card, not only does it quite literally stand out from the rest, but it also gives you more surface area to include information on.
This is just one example. Other options might include cutouts, varying dimensions or different shapes. We know that this deviates from the business card norm, but if it sets you apart from your competitors then it’s well worth doing!
The overall design, print & finish
There’s no ignoring a poorly executed business card. This small piece of card is a reflection of you, your business, and the standards you set as a company.
No matter which option you choose, whether it be a regular dimensioned card, a cut-out or folded, the design and finish has to be perfect. To cut costs, many companies try to create cheap business cards themselves using basic software with little to no experience, and then use a cheap printing service. This will show when handing it out at a networking event.
A professional graphic designer will not only create a quality and eye-catching business card, but will know how to format the content in a way that is effective. The same goes for your printing opinions. Your business card isn’t just a visual sales aid, prospects will be holding it too. Ticking ALL the boxes when it comes to design, finish, weight and print quality will only help your chances of staying in your prospect’s mind!
At Growth by Design, we have expert in-house graphic designers that create perfect business cards every time. Our thorough briefing process allows us to get your thoughts and preferences in advance, and in turn design the perfect reflection of you and your business.
To find out more, or book your FREE initial design meeting, please click here.
To learn about the other areas of marketing that your business should be making the most of, book your FREE business marketing review today! Click here to find out more.