Our top 9 blog writing tips
Blog writing is not only beneficial for your SEO but is also great fun and often overlooked by many businesses. Have you fallen culprit to the age-old bad habit of writing something, deleting it, writing it again, then leaving it till a tomorrow that never comes? Writer’s block is something that even the best, most experienced writers in the world face and it can be a tricky thing to overcome. Not knowing where to start and if people even want to read your content in the first place can also put this vital marketing tactic on the back burner.
In this blog post, I am going to share some of our top blog writing tips for both beginners and intermediate bloggers to help you create something that your audience will want to read!
Give stuff away!
People love free stuff, and by this, I mean top tips series, fascinating facts, how-to posts, and anything that would add benefit to your readers. Most avid blog readers will be reading posts during their lunch break or whilst cosied up at home in the evening, so the last thing that they will be wanting to read is a load of salesy jargon.
Write for people, not search engines
Don’t let Fred, Pandas and Penguins overshadow your content creation. Focus your blog writing on what your readers actually want to read! An SEO focus is important but creative, engaging, and inspirational content is also vital in improving your positioning on Google and most importantly people will actually want to read it.
Avoid keyword stuffing
Keywords are great and are an essential ingredient for getting your content seen in the first place. The only issue with keywords is they are very easy to overuse! Keyword stuffing is an incredibly common issue that we see on a regular basis and is easily done either by mistake or to deliberately cheat Google. Keyword stuffing creates poor readability and is penalised by Google.
Focus on topics that your target audience will love
Make sure that your content is focused on what your audience would like to read, keep it on brand and on topic with your services. This doesn’t mean you have to be repetitive, for example; if you are a chiropractor you don’t have to just talk about spinal adjustments, you could also branch out into all health-related topics like healthy eating, exercise and so forth.
Avoid verbal diarrhea
People who are reading your blog posts are likely to be lacking experience in your area of expertise so make sure to avoid using technical jargon! Write as if you are talking to a friend or a client and avoid using lots of big words.
Keep it engaging by being yourself
Loosen up and let your voice flow throughout your writing, keep it warm and chatty and don’t be afraid to voice your opinions and feelings. The best blogs are funny, engaging and full of personality!
Use plenty of images
Everyone loves a good image especially when it’s a cute animal doing something silly on a miserable Monday morning. We are all brought up looking at pictures: in picture books, on our phones, in magazines, and on T.V. A great image that compliments your content will reinforce your message and also acts as a great breaker in amongst mounds of text.
Keep consistent with your blog writing, write regularly about interesting topics or new changes within your company. The more you write the better you will get (even if you are already killing it), but always make sure that you have quality over quantity even if this means scrapping a few drafts.
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Keep it short
I was originally going to write ten points as ten is the trend for top tips posts but I am aware that I have already babbled on enough and need to keep it short! This is a hard one to stick to and one I have to be very strict with myself on too. People are incredibly busy and even a 5-minute read can be a challenge during a super stacked day. Keep your blogs short, sweet and relevant!
I hope you find these tips useful! I would love to hear some of your own blog writing tips, drop me a comment below.