“We want more followers on Twitter” This is usually the response we get from clients when asking them about their goals. We always ask the same thing following that response: Why? Usually this is because they want to reach more people on Twitter.
If you rate success against the number of followers you have on Twitter, you can easily purchase them from a website like Fiverr. But remember to ask WHY you actually want those extra followers. Is it because you want to reach more people on Twitter? Your reach is based upon a number of factors, including WHEN you post and WHAT you post. You can have a small handful of followers, yet consistently reach thousands of people if your posts are retweeted. There are countless things you can do to reach more people on Twitter, but we have hand-picked 5 easy and quick tips for you:
How Can I Reach More People on Twitter?
1. Define Your Goal
This one links with the paragraph above. There must be a reason as to why you want to reach more people on Twitter. Give it some thought and remember to look at it from the perspective of your audience: What’s in it for them? What is it about your post that will make them want to read and retweet it?
2. Keep It Short, Sweet and To-The-Point
You’re actually really lucky here, because Twitter limits you to 140 characters. Research has shown that the ‘sweet spot’ to reach more people on Twitter is 120 characters. If you want to get your character count down, use ‘&’ instead of ‘and’, use images to explain things in detail and use the ‘Who’s in This Photo?’ element to tag people in without eating into your character count.
3. Include Images… Always!
Did you know that by including an image in your Tweet, the rate of engagement increases by 150%? That should be enough to convince you that you MUST always include an image with every tweet. How does that engagement help you to reach more people on Twitter? Part of that engagement could be retweets. Suddenly, you’re tapping into the audience of the profile retweeting you.
4. Tag Related Businesses
If you read the point above, you’ll know that retweets help you to tap into other people’s audiences. Another way to get those retweets is by tagging people into posts. You could share news stories from their website or job listings. Everybody likes to have their ego massaged and after a bit of tagging, that company could end up Tweeting about you.
5. Conversation, Not Conversion
I’ve saved the most important one for the end: I’m sure you’ve heard ‘people don’t want to be sold to’ before, but the hard truth is that some businesses fall into this trap. Instead, try offering something of value to your audience: Helpful advice, relevant news stories, thought-provoking questions. These will all help you to reach more people on Twitter and start conversations that could lead to conversions.
If you want to reach more people on Twitter, the 5 tips listed above are a good start. There are countless methods to effective marketing on Twitter, with some being harder than others and some being more effective than others.
If this post has been of help to you, we would love to hear from you! Share this via Twitter or drop us a quick email by clicking the buttons below and let us know how your Twitter strategy has changed since reading this post.
Let us know your top tips for marketing on Twitter