How Can You Boost Your Google Ranking?
Let’s clear something up straight away: Google is the ultimate search engine on the web. If you want to grow your business, you should boost your Google ranking because it’s where everybody looks. Well, not everybody, but it does hold 77% of the market share. To put it into perspective, the next biggest market share is Baidu, a China-based search engine, with 8.13% of the share, followed by Bing at 7.31%. Google receives almost 4.5 billion searches per day, compared to Bing’s 850 million. Google is the search engine you need to focus on. Need more convincing? Read more data here.
Improving your ranking on Google can be a complicated task, but we have hand-picked 5 easy ways in which you can quickly boost your ranking:
1. Blog Regularly
Google ranks websites based upon how useful and relevant they are to the query being entered into its search bar. Therefore, websites that look to be inactive will be pushed towards the bottom of the results. Why? Because if you look inactive, it could be interpreted that your company no longer operates. The easiest way to keep updating your website is to write a blog. Just spend 30-60 minutes a week writing something relevant to your business. Consider the questions your customers regularly ask you and write an article that answers it. By providing value, you’ll not only rank higher on Google, but you’ll also bring more visitors to your website.
2. Contribute Guest Blog Articles
Another way that Google ranks websites is through endorsements. These endorsements are made when other websites post a link to your website. However, these websites must be relevant to your industry. It may not seem wise to help a competitor by blogging on their website and essentially endorse them, but it’s completely harmless if they operate outside your own reach. You won’t lose business if you can only provide a service to businesses in London and your competitor can only provide that same service to businesses in Manchester.
3. Match The Address on Your Website to The Address on Google
Type your company name into Google. Does a business listing come up with an address? If it does, make sure the address on your website matches the listing on Google exactly. Right down to the ‘St’ for ‘Street’ and the ‘Rd’ for ‘Road’. Little adjustments like that can help. It may not be the most effective way to boost your Google ranking, but it definitely is one of the quickest and easiest things you can do.
4. Keep Your Language Simple
This one is very important for 2 reasons: Firstly, it’s the law. The Equality Act 2010 requires websites to be ‘accessible’ for all, regardless of education or disability. Secondly, it’ll boost your Google ranking. Notice how I didn’t put ‘SEO’ in the title for this article? Some people reading this might not even know what SEO stands for (‘Search Engine Optimisation’, by the way). Google dislikes difficult-to-understand jargon and acronyms, so keep them to a minimum on your product and service descriptions. You can use tools like Clarity Jargon Buster to help with this.
5. Make Sure Your Image File Sizes Aren’t Too Big
The larger the file size for your images, the longer it’ll take to load your website, so you should keep it as low as possible. Images should be no more than 200-300kb in size. Not only will Google penalise your ranking if your website takes too long to load, people will leave before it’s even loaded. If you want to find out how fast the loading speed of your website is, go to https://testmysite.withgoogle.com/ and type in your website URL. Your loading speed should be under 3 seconds.
Remember that SEO is a constant, ongoing process. The way Google ranks websites will change on a regular basis, but the general rule is always the same: Give people the most relevant and useful results. Please remember to check our blog for any future updates on how to optimise your website for search engines, or get in contact to chat about it by clicking the button below.
Get In Contact!
We’d love to hear your thoughts on how to boost your ranking on Google!
Get in touch and let us know your own tips or discuss this article further.